Why gamification makes sense for firms looking to attract millennials

With technology offering a raft of new solutions for financial services, and with trust in the industry low, firms in the sector are being forced to rethink how they interact with customers. One such strategy is gamification, where certain elements of game mechanics are integrated into existing products and services. This can take the form […]

Read More Why gamification makes sense for firms looking to attract millennials

What we’ve been reading – Top millennial stories from the past week

  Congratulations Millennials, you now have your own airline Air France will be launching its own airline, Joon, geared towards millennials. A statement by the airline said the new brand had “been entirely designed to meet [millennials’] requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.” […]

Read More What we’ve been reading – Top millennial stories from the past week

What we’ve been reading – Top millennial stories from the past week

Let’s keep up the Moggmentum Could old Etonian Jacob Rees-Mogg be a foil to the unstoppable rise of Jeremy Corbyn? “What millennials warm to [about Rees-Mogg] is his extraordinary authenticity” says James Delingpole in The Spectator, as he looks at Rees-Mogg’s rapid ascension through the Tory party ranks. Gen Z nothing like millennials, prof warns […]

Read More What we’ve been reading – Top millennial stories from the past week